Roupeta was born out of love—the kind sparked by welcoming a new life into the family. When its founder became an aunt, she found herself searching for beautiful, thoughtful gifts to celebrate those early moments of childhood. But what she envisioned—chic, timeless pieces in soft, versatile palettes with a traditional feel—was hard to find. Roupeta became her answer: a gifting destination for refined childrenswear rooted in sentiment and style.

Founded in Mexico, Roupeta brings a curated approach to little wardrobes. With a signature aesthetic blending traditional Spanish charm and everyday ease, each collection evokes a sense of timelessness—made for play, celebration, and all the moments in between.

At its heart, Roupeta is about more than clothing. It’s about honoring the magic of childhood, the joy of dressing little ones, and the beauty of pieces that can be cherished, remembered, and passed on.